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El Ser Y El Tiempo Analysis Essay

Organizing Your Analysis

Summary:

This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.

Contributors:Mark Pepper, Allen Brizee, Elizabeth Angeli
Last Edited: 2015-08-30 05:01:04

There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

  1. Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
  2. Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
  3. If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
  4. Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

Spatial

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

  • Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
  • The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
  • Lines are often used to provide directions and paths for the eye to follow.
  • Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

Conclusion

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.

Four types of essay: expository, persuasive, analytical, argumentative

For our academic writing purposes we will focus on four types of essay. 

1) The expository essay

 

What is it?
This is a writer’s explanation of a short theme, idea or issue.

The key here is that you are explaining an issue, theme or idea to your intended audience. Your reaction to a work of literature could be in the form of an expository essay, for example if you decide to simply explain your personal response to a work. The expository essay can also be used to give a personal response to a world event, political debate, football game, work of art and so on.

What are its most important qualities?
You want to get and, of course, keep your reader’s attention. So, you should:

  • Have a well defined thesis. Start with a thesis statement/research question/statement of intent. Make sure you answer your question or do what you say you set out to do. Do not wander from your topic. 
  • Provide evidence to back up what you are saying. Support your arguments with facts and reasoning. Do not simply list facts, incorporate these as examples supporting your position, but at the same time make your point as succinctly as possible. 
  • The essay should be concise. Make your point and conclude your essay. Don’t make the mistake of believing that repetition and over-stating your case will score points with your readers.

 

2) The persuasive essay


What is it?
This is the type of essay where you try to convince the reader to adopt your position on an issue or point of view.

Here your rationale, your argument, is most important. You are presenting an opinion and trying to persuade readers, you want to win readers over to your point of view.

What are its most important qualities?

  • Have a definite point of view. 
  • Maintain the reader’s interest. 
  • Use sound reasoning. 
  • Use solid evidence. 
  • Be aware of your intended audience. How can you win them over? 
  • Research your topic so your evidence is convincing. 
  • Don’t get so sentimental or so passionate that you lose the reader, as Irish poet W. B. Yeats put it: 
    The best lack all conviction, while the worst
    Are full of passionate intensity
  • Your purpose is to convince someone else so don’t overdo your language and don’t bore the reader. And don’t keep repeating your points! 

  • Remember the rules of the good paragraph. One single topic per paragraph, and natural progression from one to the next. 
  • End with a strong conclusion. 

 

3) The analytical essay


What is it?
In this type of essay you analyze, examine and interpret such things as an event, book, poem, play or other work of art. 

What are its most important qualities?
Your analytical essay should have an:

  • Introduction and presentation of argument 
    The introductory paragraph is used to tell the reader what text or texts you will be discussing. Every literary work raises at least one major issue. In your introduction you will also define the idea or issue of the text that you wish to examine in your analysis. This is sometimes called the thesis or research question. It is important that you narrow the focus of your essay.
  • Analysis of the text (the longest part of the essay) 
    The issue you have chosen to analyze is connected to your argument. After stating the problem, present your argument. When you start analyzing the text, pay attention to the stylistic devices (the “hows” of the text) the author uses to convey some specific meaning. You must decide if the author accomplishes his goal of conveying his ideas to the reader. Do not forget to support your assumptions with examples and reasonable judgment.
  • Personal response
    Your personal response will show a deeper understanding of the text and by forming a personal meaning about the text you will get more out of it. Do not make the mistake of thinking that you only have to have a positive response to a text. If a writer is trying to convince you of something but fails to do so, in your opinion, your critical personal response can be very enlightening. The key word here is critical. Base any objections on the text and use evidence from the text. Personal response should be in evidence throughout the essay, not tacked on at the end. 
  • Conclusion (related to the analysis and the argument)
    Your conclusion should explain the relation between the analyzed text and the presented argument.

Tips for writing analytical essays:

  • Be well organized. Plan what you want to write before you start. It is a good idea to know exactly what your conclusion is going to be before you start to write. When you know where you are going, you tend to get there in a well organized way with logical progression.
  • Analytical essays normally use the present tense. When talking about a text, write about it in the present tense. 
  • Be “objective”: avoid using the first person too much. For example, instead of saying “I think Louisa is imaginative because…”, try: “It appears that Louisa has a vivid imagination, because…”. 
  • Do not use slang or colloquial language (the language of informal speech). 
  • Do not use contractions. 
  • Avoid using “etc.” This is an expression that is generally used by writers who have nothing more to say. 
  • Create an original title, do not use the title of the text. 
  • Analysis does not mean retelling the story. Many students fall into the trap of telling the reader what is happening in the text instead of analyzing it. Analysis aims to explain how the writer makes us see what he or she wants us to see, the effect of the writing techniques, the text’s themes and your personal response to these.

 

4) The argumentative essay


What is it?
This is the type of essay where you prove that your opinion, theory or hypothesis about an issue is correct or more truthful than those of others. In short, it is very similar to the persuasive essay (see above), but the difference is that you are arguing for your opinion as opposed to others, rather than directly trying to persuade someone to adopt your point of view.


What are its most important qualities?

  • The argument should be focused
  • The argument should be a clear statement (a question cannot be an argument)
  • It should be a topic that you can support with solid evidence
  • The argumentative essay should be based on pros and cons (see below)
  • Structure your approach well (see below)
  • Use good transition words/phrases (see below)
  • Be aware of your intended audience. How can you win them over?
  • Research your topic so your evidence is convincing.
  • Don’t overdo your language and don’t bore the reader. And don’t keep repeating your points!
  • Remember the rules of the good paragraph. One single topic per paragraph, and natural progression from one to the next.
  • End with a strong conclusion.

 

Tips for writing argumentative essays:
1) Make a list of the pros and cons in your plan before you start writing. Choose the most important that support your argument (the pros) and the most important to refute (the cons) and focus on them.

2) The argumentative essay has three approaches. Choose the one that you find most effective for your argument. Do you find it better to “sell” your argument first and then present the counter arguments and refute them? Or do you prefer to save the best for last?

  • Approach 1:
    Thesis statement (main argument):
    Pro idea 1
    Pro idea 2
    Con(s) + Refutation(s): these are the opinions of others that you disagree with. You must clearly specify these opinions if you are to refute them convincingly.
    Conclusion
  • Approach 2:
    Thesis statement:
    Con(s) + Refutation(s)
    Pro idea 1
    Pro idea 2
    Conclusion
  • Approach 3
    Thesis statement:
    Con idea 1 and the your refutation
    Con idea 2 and the your refutation
    Con idea 3 and the your refutation
    Conclusion

3) Use good transition words when moving between arguments and most importantly when moving from pros to cons and vice versa. For example:

  • While I have shown that.... other may say
  • Opponents of this idea claim / maintain that …            
  • Those who disagree claim that …
  • While some people may disagree with this idea...

When you want to refute or counter the cons you may start with:

  • However,
  • Nonetheless,
  • but
  • On the other hand,
  • This claim notwithstanding

If you want to mark your total disagreement:

  • After seeing this evidence, it is impossible to agree with what they say
  • Their argument is irrelevant
  • Contrary to what they might think ...

These are just a few suggestions. You can, of course, come up with many good transitions of your own.

4) Use facts, statistics, quotes and examples to convince your readers of your argument